Everyone loves a competition. Unfortunately it’s that small question at the end that often leaves people stumped. “Just tell us in 25 words or less why you should win”…
Don’t panic!
This blog has some tips and ideas to get you started, links to other articles on how to answer 25-words-or-less questions, and some links to real-life examples, so have a look around.
To get you started, here are 5 tips:
1. Think outside the square
More often than not, the winning entry will be one that is unique and stands out from the others. The best way to achieve this is to consider what a typical answer might be, and then think of a different way to approach the question.
For example, consider the following question: ‘Who is your favorite surfer and why?’
A typical answer might be ‘Kelly Slater’, so it is likely that there will be many other similar answers.
A different way to answer the question might be: ‘Bill Gates. No-one presses Ctrl , Alt +Delete like the ultimate net surfer”.
2. Rhyme time
A simple rhyme, or acrostic poem can be very successful in standing out. For example, ‘Why do you need a new car?’ A rhyming answer could be:
I need a new car
I’m an unemployed actor,
It’s hard getting to auditions
on my rusty old tractor!
A rhyming answer will often appeal to the judges, as it shows that you have put some thought and effort into your answer.
3. Everyone loves a laugh
Many competitions are won by making the judges laugh. A big mistake is writing a response about how your cat died and hoping that the judge will award you the prize out of sympathy. Although many people do use this approach, an answer that is positive, uplifting or makes the judge laugh is more likely to be chosen.
An example:
Q. What song can you relates best to your life?
A. ‘I don’t believe you’, by Pink (It’s what I thought when my boyfriend told me the dent in the car had always been there)
4. Mention the Promoter/Product (but watch your spelling!)
Often promoters will use competitions to get ideas for new slogans or advertisements, so using the product name in your answer can work to your advantage. Think of the positive features of the product and design an answer based on these keywords. A word of warning though – check that you have spelled the product/company name correctly. Incorrect spelling looks bad and can result in your entry being immediately rejected.
5. Be honest
When all else fails, honesty can be the best policy. Just tell them what comes to mind straight away. If you need a holiday to get away from the in-laws, write it down. If you want to win a chocolate hamper to keep the wife happy, let them know. Often the judges will appreciate and reward you for being honest.
These are just some of the strategies that can help write that winning answer. Just remember that the judges are human and what appeals to one may not appeal to others. The key is to consider which type of answer would be most appropriate for each particular competition, and to keep entering as many competitions as possible. Good luck!
